We believe beauty is in the simple things. It is by being confident with the image that we send back we can move mountains and face the challenges of life. Authenticity and sincerity bring us calm and serenity. The clothes we wear the most are the ones we feel good in.

At Katoune, our mission is to offer you beautiful, elegant and comfortable pieces. Feeling good in your clothes is essential. This has a direct impact on your well-being, influences your emotions and your actions. It even has a name: enclothed cognition. It is for this reason that we want to create clothes that you feel good in with soft and pleasant materials to wear. 

There is something pure, calming and beautiful in simplicity. At Katoune we love timeless, simple but not boring pieces that will stand the test of time.  

Our mission is for you to feel confident, beautiful and aligned with who you are. In a fast paced world, we want to offer you a moment of calm, lightness and serenity, where comparison no longer has any place and where we celebrate our uniqueness.

We don't follow trends and fads. We favor timeless but characterful pieces that can be worn endlessly and that will not tire you.

We do not produce collections at a frantic pace, but just what is needed to have fun in a reasoned way. 

Each model is designed by the founder as well as our exclusive prints. The materials and cuts are chosen with care to offer you comfortable, beautiful clothes that honor the beautiful woman that you are.

All our parts are made in Portugal by partners we have chosen for their transparency and know-how.

I have always loved style and clothing. I don't like catwalk fashion, the kind that isn't wearable on a daily basis. I like beautiful clothes, those that make you look sublime, those that you want to wear season after season, those in which you feel good.

I was able to notice on myself and on other women how much feeling good in your skin and your clothes can change your life and influence it.

When our style matches us, we feel “we”, we feel good. It must return the correct image. Because even if you don't like "clothes", you send something back to others anyway. Even in jeans and a white t-shirt.